When Ghost made its long-awaited debut in the United Kingdom with its hugely successful Ghost Energy Drink, it was only a matter of time before it began its journey into the wider European market. It wasn’t about whether or not it would happen, but when the beverage would begin distribution into the many countries that make up the continent. The news in this week is that the European expansion of Ghost Energy is finally underway.
The first area Ghost is expanding into with its energy and focus-enhancing drink is Ireland, which is one of the closest markets to where the product is already available over there. The brand describes the rollout in Ireland as step one of its European launch, with obviously many other steps to come. The continent is home to quite a few massive markets, including Germany, the Netherlands, Italy, and Scandinavia, which is flooded with functional drinks.
Basically, energy drink fans in Ireland can be on the lookout for the Ghost Energy Drink in coolers soon, if not already, and retailers in the country can reach out to Ghost’s UK and EU team about bringing it in. As a quick refresher, the beverage is slightly different over there from what we have here in the US. The caffeine is a bit lower at 160mg, and in place of NeuroFactor and alpha-gpc is VitaCholine for focus, and there are five flavors to choose from in Cherry Limeade, Blue Raspberry, Sour Pink Lemonade, Original, and Warheads Watermelon.
