Buff Pastry Protein Bakery is a brand from the manufacturer Nebar in Europe that showcases the many different types of shapes, sizes, and formats it can bring a high-protein or better-for-you approach to. At the 2026 FIBO Expo, Buff Pastry has its line of products on full display, showing just how different and creative it can be. Nebar is not actually a healthy food specialist; it’s more about mainstream snacks and treats, and you can see that bleed into the brand’s functional items.
The flagship innovation from Nebar and its concept brand, Buff Pastry Protein Bakery, is Protein Toaster Pastry, a protein-packed Pop-Tart. It is made with milk and whey to deliver a solid protein percentage of 26% with no added sugar and a sweet, crumbly Pop-Tart-like eating experience. As interesting as that edible product is, it’s not the only intriguing innovation the brand has.
Some of the other standout functional items Buff Pastry Protein Bakery has available and is showing off in its booth at FIBO are a better-for-you spread, including a delicious peanut butter and jelly, and a baked protein bar with smooth, creamy, flavorful fillings. The showcase brand also has some even more unique products in bite-sized crackers with 25% protein, no added sugar, and high fiber, and protein-packed crispbread at 30%, with texture that is on par with traditional versions of the food.
Buff Pastry Protein Bakery is a snapshot of what Nebar can do in terms of formats and infusing protein into, and that doubles as a great finished goods brand for consumers to enjoy. If you’re at FIBO this weekend, be sure to stop by its booth in the bodybuilding and fitness halls and sample some of its items. Again, Nebar is more familiar with mainstream foods and is dipping its toes into the healthy nutrition market with Buff Pastry Protein Bakery, hence why everything tastes so similar to the food it’s replicating.