Almost one year ago, we saw the first true push from 1st Phorm and Anheuser-Busch with their collaborative Phorm Energy Drink, a refined take on the original 1st Phorm Energy Drink featuring B vitamins, n-acetyl-l-tyrosine, NeuroFactor, and 200mg of natural caffeine. The beverage also leans into hydration with electrolytes and clean energy from green tea, positioning it as a performance-focused option in the exploding category.
Near the end of last year, we got an all-new and limited Cherry Slush flavor in partnership with the nonprofit Folds Of Honor. The product was only around for a short period of time, although now, about half a year later, the collaboration is returning. The sweet, icy candy-like experience is returning in partnership with Folds of Honor once again, and with every can sold, contributions will be made to scholarships for families of fallen or disabled service members and first responders.
1st Phorm and Anheuser-Busch are rolling out the returning and once again limited Cherry Slush Phorm Energy Drink nationwide, in all of the usual retailers and stockists. The launch has gone down today specifically, as it’s alongside National Firefighters’ Day, and with that, in collaboration with Folds Of Honor, Phorm has awarded a $10,000 scholarship to a member of a firefighter’s family.
