The wait is almost over for the return of the sports nutrition company Fresh Supplements under its all-new ownership. It was announced a few months ago that the fitness influencer and ex-sponsor of Bucked Up and Alpha Lion, Alex Eubank, has acquired the still relatively young brand that came to market just over three years ago with a balanced stimulant pre-workout and a recovery-supporting amino acid supplement, each named after its category.
Alex Eubank said that he would discount the remaining stock of Fresh Supplements to phase it out and presumably roll in a new line. It wasn’t stated, but we have to imagine that’s because the brand intends to change up the formulas of the brand’s products, and we’ll find out if that’s the case in a couple of days. Fresh is finally making its long-awaited launch with Alex Eubanks at the helm in a couple of days, on Monday, directly through freshsupps.com.
It looks as though Fresh Supplements will be relaunching with at least the category-named Fresh Pre-Workout, in all of the same flavors it had before, including the likes of Kiwi Strawberry, Miami Vice, and Just Peachy. We’ll have to wait and see if it’s the same or similar ingredients and dosages, but it is the start Eubanks promised, then from there it’s all go.
