Massive Joes was one of the most prominent supplement retailers in Australia, from fitness industry veteran Joseph Mencel. It served the country for an incredible 20 years, and we’re talking past tense as the long-running store closed its doors in 2026. It isn’t a complete goodbye, as they say, when one door closes, another one opens, and Mencel has opened the door of a dedicated sports nutrition brand with Key Supplements.
After running a reputable and reliable retailer for two decades, Joseph Mencel has taken his experience and skill into his very own brand, starting with two separate products, Complete Pre and Sleep. Both are pretty self-explanatory in terms of category, although the nighttime supplement is an interesting one, as it’s very rare you see that as one of the first innovations from a newcomer, albeit a nice complement to a pre-workout, where one helps you perform, and the other is for recovery.
Key Supplements is not playing around in Complete Pre, as it is loaded with ingredients for a comprehensive experience, including 4g of citrulline for pumps, a classic 3.2g of beta-alanine for performance, and 2g of creatine HCl for strength. On the sensory side, there is even more to be excited about, including juglans regia for intense energy, CognatiQ for focus, a hefty 800mg of alpha-gpc, and about 300mg of natural caffeine.
As a nice consumer-friendly touch and show of experience, Key Supplements goes the extra mile on packaging, with a beautiful soft-touch finish to its bottles, and a unique scoop that has a hook that connects to it so it stays at the top, and an extendable handle to go deep as you finish a tub.
You can check out Key Supplements on its website at unlockwithkey.com.au and dig into all of the specific details of its first two products, Complete Pre and Sleep. The pricing on the innovations is not too bad, right around other high-end premium supplements down under in Australia, with the pre-workout at $89.95 (64.52 USD) and the nighttime recovery cocktail at $99.95 (71.69 USD), both packing 20 maximum servings.
