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Retailer promotes its all-new house-brand protein as the best value competitor out there

Predator Whey

C4 Whey Protein drops to $35.99 per 2lb and $66.39 per 5lb in Cellucor’s direct sale

C4 Whey Protein Launch Deal

Hydration brand Cwench expands into protein with whey and plant-based competitors

Cwench Protein Powder

MetaLab finally adds to its plant protein after dropping a host of extensions to its whey products

Metalab Cinnamon Cereal Vegan

Levels puts an exclusive 12% larger bag of Grass Fed Whey Protein into Costco

Levels Bag Of Grass Fed Whey At Costco

Muscle Clinic gets fans in the kitchen with its easy-to-use protein pancake mix

Muscle Clinic Protein Pancake

GAAM packs energy drinks, protein bars, sachets and full-size supplements in its advent calendar

Gaam Nutrition Advent Calendar

Freak Labs combines two effective muscle builders into the one supplement

Freak Labs Power Whey 100

Protein Wars XII proudly and suitably presented by the innovative Ingredient Optimized

Protein Wars Presented By Io 2024

Core makes a Peach Cobbler flavor of Core Pro and it’s only available from Triad FSN

Peach Cobbler Core Pro

Applied makes a sludge style protein powder but calls it Protein Cookie Dough

Applied Nutrition Protein Cookie Dough

Be Legend makes a grapefruit protein in partnership with Umamusume: Pretty Derby

Be Legend X Uma Musume Pretty Derby
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