The number of authentic collaborations out there in the industry now is significantly higher than it once was, even higher than initially thought possible. There are a few brands that have pushed the boundaries in that area more than most, with G Fuel probably doing more than anyone else, but not far behind is Japan’s Be Legend. That company has been quietly dropping them one after another, but not usually themed around food or flavors.
Be Legend commonly teams up with popular manga and anime titles in Japan and iconic pop culture characters. In the coming week, another one of those will be dropped, this time getting together with the successful manga series, Jujutsu Kaisen. The story follows high school student Yuji Itadori as he finds his way through the mysterious world of sorcerers and magic, and that theme is clear and present in Be Legend’s Jujutsu Kaisen collaboration.
Be Legend and the popular manga and anime have made two flavors of protein powder, one is Blueberry and the other is Strawberry, and they’ve been made to combine together for a mixed berry experience. They have the standard macros for Be Legend’s Whey Protein at 20g of protein per serving from high-quality whey, 2.9g of carbohydrates, under 2g of fat, and around 110 calories, and the products are going live at belegend.jp in a week.
