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Max Protein packs a cookie full of protein, chocolate chips and Lacasitos candies

Max Protein Max Cookies

Myprotein makes a second wafer snack designed more as a better-for-you chocolate treat

Myprotein Filled Wafer

FA Nutrition makes a hydration-focused version of its performance formula Carborade

Fa Nutrition Carborade

Hydration brand Cadence gets into bars but with a unique and purposeful approach

Cadence Core 40 Bar

Bucked Up makes an energy drink for its Babe Series with natural caffeine and fat loss

Bucked Up Babe Energy Drink

Ice Shaker covers its premium stainless steel bottle in ICEE’s nostalgic branding

Icee X Iceshaker

Sneaky Gainz puts its sugar-flavored creatine into stick packs for the same price as its bulk tub

Sneaky Gainz Stick Packs

Ninja elevates its supplements with a next-level rebrand customized from head to toe

Ninja Rebrand 1

Messi’s growing sports drink brand breaks into the market in the United Kingdom

Mas By Messi Launching In Uk

Tyngre’s standalone creatine welcomes a third flavor in a sweet and smooth Pear

Tyngre Pear Creatine

Skinny Food Co’s Easter Egg is back with 50g of protein, under a gram of sugar and 710 calories

Skinny Food Brings Back Chocaholic Easter Egg

Cream of rice spreads to the Middle East through Wawan Protein’s house brand

Wawan Protein Cream Of Rice
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