Fitness Pro was situated away from most of the big brands at the Olympia Expo. Their one supplement that covered the booth was Super Whey. For a company to successfully launch into this market they really need something that stands out, something with a difference. Unfortunately Super Whey is not that. You won’t find a store that doesn’t already have a cheap medium calorie protein. It only has 132 servings per 10lb bag, each scoop comes in at 34g with 25g protein. If any brand wants to breakout in this industry, a good price point will only get you so far and even that is getting pretty old.
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