To help promote their military themed Muscle Army series, Scitec Nutrition have just launched a creatively produced set of comics. The interesting marketing angle sees the brand attempt to inspire readers through the cliche story of a boy who wants the attention of a popular girl. He proceeds to seek advice from his uncle, who appears to run his own gym/supplement store and recommends working out, eating right, and of course use Scitec Muscle Army products. At the moment the brand are only up to part three of the comic series, which does require a short sign up to access, with the other two single page illustrative stories available to anyone. You can find everything on the official website of the promotion, with links through to the Muscle Army supplement range, a short introduction to the comic, and descriptions of the characters. Including the three heroes each named after a product from the special Scitec Nutrition line, Tank, Steel Rocket, and Warrior.
