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Arnold Expo is going to be a four-day show next year after its hugely successful 2026 eventArnold Expo is going to be a four-day show next year after its hugely successful 2026 eventGhost is getting back into ready-to-drink protein with an authentic Yoo-hoo chocolate flavorGhost is getting back into ready-to-drink protein with an authentic Yoo-hoo chocolate flavorPrime becomes the hydration sponsor of the legendary Diamond Gym and makes a special edition drinkPrime becomes the hydration sponsor of the legendary Diamond Gym and makes a special edition drinkDavid shares the first look at its ice cream with 30g of protein and only 260 caloriesDavid shares the first look at its ice cream with 30g of protein and only 260 caloriesDoritos Protein Chips use milk protein to build up to 10g of protein per servingDoritos Protein Chips use milk protein to build up to 10g of protein per servingBarebells expands its Gooey Protein Bar with a rich and smooth Pistachio Spread flavorBarebells expands its Gooey Protein Bar with a rich and smooth Pistachio Spread flavor

Prime Nutrition create another unique role, John Meadows also more than just an athlete

John Meadows joins Prime Nutrition in another unique role

Following Prime Nutrition’s partnership with Evan Centopani, which is going to see Ox do a lot more than just appear in advertisements and videos. It turns out the up and coming brand have had another big name bodybuilder join their team. John Meadows, known as the creator of the Mountain Dog diet and a regular Muscular Development feature. Has moved from his previous sponsor Biotest to Prime, actually citing Centopanis shift as somewhat of an inspiration. Much like what the brand did when they welcomed their iconic ex-Animal athlete, Prime have put together a video with Meadows going over the back story of his decision. In the five minute clip you also find out what Meadow’s role in the company will be, confirming a position just as unique as Evans. While Prime weren’t exactly on our radar until Evan Centopani joined their team. With John Meadows now also part of the brand’s movement we can’t help but think we’re going to be seeing a lot more of Prime in the near future.

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