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Prime goes from hydration to energy and now protein in its milk-based Prime ShakePrime goes from hydration to energy and now protein in its milk-based Prime ShakeDavid lowers the protein for its chocolate-covered candy bar-style flavorDavid lowers the protein for its chocolate-covered candy bar-style flavorDavid introduces an entire candy bar style series covered in crunchy pieces and chocolateDavid introduces an entire candy bar style series covered in crunchy pieces and chocolateMonster Ultra Red White & Blue Razz gets an early roll-out in the US military channelMonster Ultra Red White & Blue Razz gets an early roll-out in the US military channelChocolate, caramel and marshmallow comes together for Barebell’s Peanut Cloud Protein BarChocolate, caramel and marshmallow comes together for Barebell’s Peanut Cloud Protein BarMike Israetel’s innovative Genius Shot has become Mel Robbins’ Pure GeniusMike Israetel’s innovative Genius Shot has become Mel Robbins’ Pure Genius

Up and coming Prime Nutrition headed to the Vitamin Shoppe

Up and coming Prime Nutrition headed to the Vitamin Shoppe

While we weren’t exactly following them earlier in the year, Prime Nutrition have made some major moves in 2014, making them a brand worth knowing about. The most notable development from Prime would have to be their launch of the soon to be two supplement Platinum Series. It was back at the Olympia when the line was confirmed, revealing five complex products a pre-workout, intra-workout, protein powder, fat burner and a multi-vitamin. Since then we’ve seen the release of the first Platinum supplement Intra-MD and images of the second, the upcoming pre-workout Max-HP. With everything looking up for Prime moving into 2015, more exciting news has come in of a major partnership for the brand. While they can already be found in a lot of the big stores including Bodybuilding.com. On January 25th Prime will be available at another notable location, the Vitamin Shoppe. It will presumably be the brand’s whole range hitting the retailer, except for of course the aforementioned Platinum pre-workout Max-HP. As from what we know Bodybuilding.com will have exclusivity on that one, for an unknown amount of time.

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