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Ghost is getting back into ready-to-drink protein with an authentic Yoo-hoo chocolate flavorGhost is getting back into ready-to-drink protein with an authentic Yoo-hoo chocolate flavorPrime becomes the hydration sponsor of the legendary Diamond Gym and makes a special edition drinkPrime becomes the hydration sponsor of the legendary Diamond Gym and makes a special edition drinkDoritos Protein Chips use milk protein to build up to 10g of protein per servingDoritos Protein Chips use milk protein to build up to 10g of protein per servingDavid shares the first look at its ice cream with 30g of protein and only 260 caloriesDavid shares the first look at its ice cream with 30g of protein and only 260 caloriesProtein shake maker Nurri expands into the coffee creamer marketProtein shake maker Nurri expands into the coffee creamer marketBarebells expands its Gooey Protein Bar with a rich and smooth Pistachio Spread flavorBarebells expands its Gooey Protein Bar with a rich and smooth Pistachio Spread flavor

More than just a rebranding and logo change for Cytosport’s Monster Series

More than just a rebranding and logo change for Cytosport's Monster Series

Yesterday we posted details about Cytosport’s logo change for their spin off Monster Series, which initially didn’t seem like anything more than what it was, a small logo change. We did think there was the possibility of the line getting a makeover to go with the new symbol, although it wasn’t something Cytosport had confirmed. Surprisingly not too long after we posted details of that the brand gave us one sentence that really explained and made the whole thing a lot more interesting. Firstly the new logo will have a branding to match, which could see Monster’s randomly colored line of supplements themed with something entirely different. Secondly Cytosport have said the change in appearance isn’t all the brand have planned hinting at a number of other things such as reformulations and new products. Lastly and this is where it gets even more exciting is that everything is going to be unveiled next week at the Arnold Classic. As we’ve mentioned in a number of other posts, we will be coming to you live from the expo and will make sure we get details online of whatever Cytosport’s Monster team have put together.

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