For those interested in a little late afternoon entertainment you may want to sit down for this one. Over the past few weeks we have been following Gear Nutraceuticals as they’ve been getting ready to launch their new website. Initially things were looking good as not only did the brand promise the coming of a new site, but they also uploaded a countdown timer telling us all exactly when everything would go live. As it turned out Gear’s clock started going backward after it was originally meant to hit zero, then to make things right again the countdown went back to moving forward. As confusing as it all became, the last we heard was that at midnight last night the brand’s second clock was programmed to finish up. Much to our surprise although not entirely unexpected, yesterday afternoon Gear’s website did not go anywhere, in fact its timer was taken off completely. The brand’s site is now without any indication as to when its online update will be arriving, likely leaving fans a little less trusting. Our view on Gear has certainly changed quite a bit, as despite them teasing a lot of new and exciting products, if you can’t deliver on a countdown clock once let alone twice, what’s to say anything new is actually even coming.