While our introduction to Phil Heath’s Gifted Nutrition wasn’t overly great as the brand missed a few dates, and our first taste with Accelerate wasn’t as good as we hoped. Gifted have continued to push launching a few new supplements and more flavors, since they arrived early last year. Unfortunately we have to say the brand’s booth here at the Arnold isn’t anywhere near as exciting as it was at the Olympia. The opinion is not based on size, more about Gifted’s ability to fail following through on their promise of more complex products. It was late last year that they unveiled Growtein, BYLT, Accelerate PM and Beyond Pumped, four supplements we haven’t seen anything more on for at least four months. What makes things more interesting is that they aren’t even being teased at the Arnold, where as at the Olympia we saw BYLT pictured and slightly detailed. Whether this means they’re never coming or further delayed we don’t know, it’s just quite disappointing when a brand like Gifted teases something, gets the hype going, then never follows up.
