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Arnold Expo is going to be a four-day show next year after its hugely successful 2026 eventArnold Expo is going to be a four-day show next year after its hugely successful 2026 eventGhost is getting back into ready-to-drink protein with an authentic Yoo-hoo chocolate flavorGhost is getting back into ready-to-drink protein with an authentic Yoo-hoo chocolate flavorGhost and the legendary 7UP collaborate for a limited-time energy drinkGhost and the legendary 7UP collaborate for a limited-time energy drinkPrime becomes the hydration sponsor of the legendary Diamond Gym and makes a special edition drinkPrime becomes the hydration sponsor of the legendary Diamond Gym and makes a special edition drinkDavid shares the first look at its ice cream with 30g of protein and only 260 caloriesDavid shares the first look at its ice cream with 30g of protein and only 260 caloriesDoritos Protein Chips use milk protein to build up to 10g of protein per servingDoritos Protein Chips use milk protein to build up to 10g of protein per serving

Seth Feroce introduced as the new face of Prime Nutrition

seth feroce

Prime Nutrition has just announced its latest athlete, who most may remember from another major supplement company many years ago. The man Prime has introduced as the new face of its brand is IFBB Pro Seth Feroce. For those who don’t quite remember the name, Feroce used to compete a fair bit at the top-level and was sponsored by the supplement giant Muscletech. We’re not yet entirely sure what happened to him over the years as he basically disappeared, regardless he is back and working with one of the fastest growing brands around. You can definitely look forward to seeing him more in relation to Prime, and possibly on stage in the near future representing the brand.

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