Nutrabolt, the parent company of the well-known and widely available Cellucor, has announced that it’s officially acquired Scivation. The now Nutrabolt owned brand is most known for its BCAA competitor Xtend, which over the past year or so has been launched in a number of different versions such as Xtend Go, Xtend Perform, and Xtend Free.
We have been fortunate enough to get to talk with the Nutrabolt team about the acquiring of Scivation, finding out why it decided to purchase the brand and what the future holds.
Scivation is apparently a brand Nutrabolt has admired for quite some time due to its “talented leadership team, which has built one of the most recognizable sports nutrition brands on shelves today and is backed by a fiercely loyal consumer base.”
Nutrabolt has also said that moving forward Scivation will remain on the path it’s been on, and that we can look forward to the same innovation and quality we’ve come to expect from the brand.
