Of all the brands on display here at the 2018 FIBO Expo, there is one that stands out above a lot of others, in fact, we bearly recognized it at first. That brand is none other than DY Nutrition from Dorian Yates, which has dropped its long-running blue and grey look for a much more attractive rebrand.
DY Nutrition’s supplements now feature a stylish black and gold theme with Dorian Yates himself on the labels as well. The look isn’t all that’s changed either, as the brand also has an entirely new family of products that are all a part of what’s being called the DY Nutrition Shadowline.
According to the brand, the Shadowline is a cutting-edge collection of supplements that it’s been working on for a number of months. From what we can see at this year’s FIBO Expo, the new line consists of eight different products including the continuation of DY Nutrition’s long-running fat burner Blackbombs.
Other items in the Shadowline include the essential style supplements The Creatine, The Glutamine, and the amino formula HIT BCAA 10:1:1. Rounding out the updated DY Nutrition lineup is the pre-workout Blood & Guts, and the three protein powders Shadowhey, Shadowhey Isolate, and Game Changer Mass.
DY Nutrition’s presence at FIBO is said to be its soft launch although, with everything the brand has brought to the event, it is getting a good amount of attention. The Shadow Dorian Yates is of course in attendance, and with all six of his Mr. Olympia trophies on display at the DY Nutrition booth.
As far as availability goes, all of the new DY Nutrition products are expected to be out and available in stores over the next couple of months. The brand will also be at next month’s major UK supplement expo, Bodypower, with a presence just as big as the one it has at FIBO.
