In the latest episode of season three, of Ghost’s Behind The Brand video series, it talks about the coming release of a product codenamed “Project X”. The original lifestyle brand shares very few details about the mystery project, although more than enough to get us excited.
The most interesting piece of information Ghost has shared in relation to Project X is that it has been in the works for an incredible three years. That is actually long before the brand was even launched, so even though we don’t know what the project is, it’s apparently worth all that time and effort to Ghost.
The one other detail Ghost has shared about its intriguing Project X is that it is a collaboration of some sort. Due to it being in the works for three years, we don’t imagine it is another athlete collaboration like its limited edition Christian Guzman and Maxx Chewning Legend flavors.
If we had to take a guess, we suspect Ghost’s Project X is another company collaboration like with its many Warheads flavors. It would probably see Ghost partner with another brand whether it be candy, cereal, or something else entirely, to create unique flavors for its supplements.
Based on what Ghost is saying in its latest Behind The Brand episode, it sounds like the project that’s been in the making for three years, is coming very soon. We’ll be sure to share any information we get on the release as soon as it becomes available.
