Last night, the UK company Oatein and its delicious, oat-infused lineup of products appeared on the entrepreneur pitching BBC TV show, Dragons’ Den. The brand was the last team to step up in the episode and was looking for a £50,000 (65,917.40 USD) investment in exchange for a 5% share in Oatein.
After giving its pitch and taking a number of questions, the Oatein team of Andy Dixon and John Paul received offers from three of the dragons. The brand was looking to partner with someone who could help get them into areas of the market they’ve yet to reach, which all of the interested dragons said they could do.
Oatein got offers from Tej Lalvani, Peter Jones, and Touker Suleyman, but ultimately went with Peter Jones for £50,000 and a 25% share that would be lowered to 20% if the investment was paid back within a year.