ATP’s lean and collagen powered Noway Mallow Bar hits Australia
The Noway Mallow Bar is an all-new version of ATP Science’s rather unique and jelly-like collagen protein bar, the Noway Bar. The product separates itself by having a more marshmallow-like build and consistency, but is still powered by collagen and features an equally lean nutrition profile.
ATP Science’s Noway Mallow Bar packs 21g of protein per bar from quality BodyBlanace bovine collagen peptides with no artificial colors, flavors, or sweeteners. Its other macros are relatively minimal, including 1.4g of fat, just 3.7g of carbohydrates with 2.5g of that sugar, and a total of 125 calories.
Those numbers are the same across all three of the flavors the Noway Mallow Bar has launched in with Pineapple Chump Choc, Berry Attack Choc Chip, and Minted Mint Choc. While the product only hit the market this month, the brand has also confirmed another two tastes are on the way in Vanilla Choc and Banana Choc.
We have seen pictures of ATP Science’s Noway Mallow Bar, and it does appear to be similar to the original. It has a fairly flimsy but dense body that appears slightly softer, although we’ll have to get it in hand to be sure. The bar does also come with chunks of chocolate throughout, which is not the case with the Noway Bar.
The Noway Mallow Bar is now available down under through ATP Science’s Australian website. The collagen protein bar comes in boxes of 12 and will cost you $49.95 (34.22 USD). We’ll be getting our hands on it as soon as we can, as we’re interested to see how marshmallow-like it is as well as how different it is from the original.