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My Protein Bites simplifies its name and reformulates Cookie Bites

my protein bites reformulating

The protein snack company My Protein Bites has shared a bit of what it has been teasing for 2020, and it sounds like it is going to be a big shift. One of the significant changes the brand has confirmed is that it’s moving away from the name My Protein Bites to simply MPB, to be recognized as more of a food brand, and not just protein.

The other major change from My Protein Bites, or moving forward MPB, is that it’s reformulating its signature product, the tasty and high-protein Cookie Bites. The brand has discontinued its current version in favor of the revamped Cookie Bites that are made with better ingredients, which we presume means even better taste and texture.

MPB still plans on ultimately unveiling everything it has planned for the new year, next week, on Monday the 6th. As mentioned, it will include more than what we have confirmed above, which certainly has us excited. Functional food is a fast-growing space, and it looks like MPB is getting ready to tackle it even stronger in the new decade.