Last year, RAZE Energy gave us the world’s first crowd-sourced or fan-created energy drink, which ended up becoming the tasty orange concoction, Voodoo. The beverage brand involved fans every step of the way, asking for their input on the name of the product, the design of its packaging, and even how to purchase it.
RAZE Energy is now looking to repeat that whole process with its second crowd-sourced energy drink, but it needs its followers to get interacting before the ball starts rolling. The brand is asking everyone to direct message the code “RAZE2020” to its Instagram account, and if it gets 1,500 of them, the journey will begin.
It was great to see how the Voodoo RAZE Energy evolved the way it did throughout the brand’s first fan-based process, so we’re excited to see it all again. To get involved, simply follow the RAZE Energy page on Instagram, and don’t forget to direct message “RAZE2020” to hit that total of 1,500 sooner rather than later.
