Last week we posted about the soon-to-be-available UK brand E-MAX Nutrition, who previewed one of its first supplements with the pre-workout ‘Antidote’, which is also labeled number ’01’. Today the newcomer has revealed another one of the products it plans to hit the market with somewhere in the middle of next month, introducing ‘Pro + Shake’ and numbered ’02’.
Pro + Shake is a traditional whey-based protein powder that is expected to launch alongside E-MAX Nutrition’s pre-workout Antidote. Each serving of the brand’s protein competitor will pack 22g of protein, with no word on what its other macros are just yet. In saying that, however, we imagine its full nutrition profile is going to be quite lean, seeing as it is a whey type protein powder.
When it comes to flavors, E-MAX Nutrition will be taking an approach that’s just as creative and eye-catching as its branding. For now, the UK brand has named one of its flavors, and as far as we know, it is an industry first for a protein powder. Pro + Shake is due to launch in a ‘Turkish Baklava’ flavor, which is a sweet dessert pastry, popular in the Middle East and Europe.
A mainstream protein powder is one of the four products E-MAX Nutrition said it would be coming out with when we initially talked about the brand. Based on that and its actions today, we suspect it’ll be unveiling more of its upcoming supplements as we get closer to its mid-August launch, so be on the lookout for details on an E-MAX amino and women’s protein soon.
