The protein bar brand, Built Bar, is coming out with a fresh new look for its flagship protein snack, although it seems the product is not just changing things on the outside. For now, Built Bar has only previewed its upcoming rebrand, which gives you an idea of what the update is going to look like. The brand appears to have dropped its mostly white label design with flavor-related color accents, for all-over color.
The preview Built Bar has shared shows off a mostly blue wrapper with white and black details and text. It is pretty much the exact opposite of the previous version, where the design is now dominated by color that we have to imagine is flavor-related. The image also confirms the flavor in the image packs a solid 17g of protein, 4g of sugar, and only 130 calories, so it will continue those strong Built Bar macros.
As mentioned, the brand’s update does appear to extend beyond the label, with Built Bar referring to the upcoming version as ‘an even better Built Bar’. Based on that, we suspect the nutrition and ingredients have undergone some changes, as well as the flavors, as for whatever reason, Built Bar has hidden the flavor callout in the product it’s previewed.
