Something Swedish fans and followers of the functional beverage brand Celsius may have noticed with its recent reveal and release is a rather significant change in branding. For those that missed it, last week in Sweden, Celsius dropped another flavor of its flagship BCAA-infused energy drink with Fresh Apple, and with it came a much simpler look and feel.
Some will have picked up on the change in branding on the all-new Fresh Apple, although it turns out that look is not exclusive to the brand’s latest launch. Celsius has updated its entire selection of products to match Fresh Apple, and those in Sweden can look forward to the rebrand rolling out over the next few weeks, and you can get a good look at it in the image above.
