The still fairly new premium brand from five-time Crossfit Champion Mat Fraser and the entertaining Buttery Bros, has announced its first collaboration, and it’s with an athlete. The growing sports nutrition company has come together with Justin Medeiros, the first man to win the Crossfit Games since Mat Fraser himself took his fifth title and retired in 2020.
Podium and Justin Medeiros have teamed up for a special edition flavor of the brand’s clean and transparent whey-based protein powder Podium Whey, currently available in three flavors. You can see what the collaboration product is going to look like in the image above, and as for the flavor, Justin Medeiros decided to go with a classic Cookies & Cream.
Podium Whey’s flavors at the moment are all quite creative with Maple Butter Pancake, Peanut Butter Crunch, and Coffee Ice Cream, so Justin Medeiros’ effort will essentially give the supplement its first traditional option. The brand is planning to make the product available sometime later this month through its major retail partner GNC.
