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First availability of Conor McGregor’s MAC Energy goes live on AmazonFirst availability of Conor McGregor’s MAC Energy goes live on AmazonDetails surface on a spooky new Pear Scare flavor of Bloom’s popular energy drinkDetails surface on a spooky new Pear Scare flavor of Bloom’s popular energy drinkC4 is getting into protein soda with 20g of protein from quality whey isolateC4 is getting into protein soda with 20g of protein from quality whey isolateAaron Singerman steps down as CEO of Redcon1 and introduces Outwork IndustriesAaron Singerman steps down as CEO of Redcon1 and introduces Outwork IndustriesCelsius reuses its winter edition Spritz Vibe name but puts a citrus Limoncello flavor insideCelsius reuses its winter edition Spritz Vibe name but puts a citrus Limoncello flavor insideNZ Muscle recalls products after allegations of relabeling and improper repackagingNZ Muscle recalls products after allegations of relabeling and improper repackaging
Protein Powder

Protein Works releases Chocolate Orange Swirl for three of its protein powders

1 min read
Protein Works Chocolate Orange Swirl

Extrifit finally gives back to its clear protein powder 10 months later with 2 new tastes

1 min read
Extrifit Blackcurrant Clear Protein

GNC rounds out its Fall Flavors Series with a Cinnamon Apple Muffin Pro 100% Whey

1 min read
Gnc Pro 100 Whey Cinnamon Apple Muffin

SEEQ blends juicy raspberry and black tea for a limited-time flavor of its Clear Protein

1 min read
Raspberry Iced Tea Seeq Clear Protein

Per4m unveils its better-tasting and greater-value Advanced Protein Blend

2 min read
Per4m Advanced Protein Blend

Legacy brand CPT is at it again with another unique flavor of protein in Xinjiang Sheke Melon

1 min read
Cpt Xinjiang Melon Gold Isolate

Perfect Sports’ all-new Diesel Balanced aims for a more flavorful milkshake-like experience

2 min read
Perfect Sports Diesel Balanced

ESN and Raw owner The Quality Group does close to $1 billion in just the first half of 2026

2 min read
The Quality Group First Half 26 Revenue

Mountain Joe’s adds flavors 8 and 9 to its six-month-old Shake A’Whey protein powder

1 min read
Mountain Joes Raspberry White Chocolate Shake A Whey

GNC AMP joins in on the Fall Flavor Series with an Apple Crisp Wheybolic

1 min read
Gnc Amp Apple Crisp Wheybolic

All G’s innovative LFX apo-lactoferrin makes its commercial debut in the U.S.

2 min read
Al G Lfx Lactoferrin

Panda adds graham cookies and pistachio flour for its genuine Dubai Chocolate protein powder

1 min read
Panda Dubai Chocolate Fuel Premium Protein
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