Quest Nutrition is one of the many big-name brands in the world of health and fitness products that takes part in April Fool’s Day by putting together some truly creative and convincing marketing materials. We’ve seen the brand announce a high-protein doughnut shop for the annual prank event, protein-packed hard seltzer, and one of its earlier hits, the Quest Pizza Protein Bar in Cheese, Pepperoni, and Supreme flavors.
Quest Nutrition continues that April Fool’s Day tradition this year with another entertaining concept, where it’s once again gone the whole nine yards and put together a finished packaged product. Quest Protein Kombucha is the functional food brand’s April Fool’s Day prank for 2022, bringing together sweet kombucha tea and all of its usual health benefits with the signature Quest twist of high protein at 30g a shake.
While Quest Protein Kombucha is a prank, and a convincing one at that, the brand has crafted a whole pitch, confirming that alongside the 30g of protein is 3g of carbohydrates and only a gram of sugar. The brand even created three flavors, all common protein shake tastes in Rebirth-Day Cake, Cookies and Dreams, and Cookie Dough-Biotic. Once again, the product is not real, although the brand did plenty of work to make it convincing.
To further celebrate the day, through until midnight tonight you can use the coupon code “kombucha20” and get a strong 20% off everything in Quest Nutrition’s online store at questnutrition.com.
