Protein World sweetens its pricey Whey Protein menu with a limited white chocolate flavor

Protein World White Chocolate Deluxe Whey Protein

Almost every flavor extension we see from Protein World is for a handful of its Slender-named supplements, such as Slender Blend, Slender Mug Cake Mix, and Slender Pancake Mix. The brightly-branded lifestyle company definitely has other items in its lineup, some of which are protein-based, like the Slender products, including the self-explanatory Whey Protein Concentrate.

Protein World’s Whey Protein Concentrate is precisely that, a straightforward protein powder made with whey concentrate to provide 30g of protein a serving and 3.3g each of carbohydrates and fat. It is that supplement the brand is adding to the menu of this week but with a flavor that’s only going to be around for a short period of time in a sweet White Chocolate Deluxe.

Whey Protein Concentrate is very expensive from Protein World, at least compared to similar competitors on the market with the brand’s online store selling it at a hefty £75 (93.92 USD) for a 1.8kg (approximately 4lbs) bag of 45 servings. Protein World’s subscription does bring that cost down a fair bit, although it’s still pricey, dropping to £53.57 (67.09 USD).