We’ve seen all sorts of partnerships and collaborations in the sports nutrition industry, from brands teaming up with foods for authentic flavors to companies with movies or media for a themed product. Another type of team-up that’s been done, although not nearly as often, is exclusive supplements or flavors for a specific retail partner or chain of stores.
Many brands and stockists have come together for that sort of thing, the latest of which involves Phase One Nutrition and the major retail chain, Supplement Superstores. The brand has created a special edition flavor of its stimulant pre-workout Pre Phase, and you can only find it at Supplement Superstores’ many locations, and it has the retailer’s logo right on the label.
The product from Phase One Nutrition specifically for Supplement Superstores is an i-Cy Orange Energy Burst Pre Phase, an all-out citrusy flavor experience similar to the nostalgic Hi-C juice box. The retailer has also said quantities of the exclusive pre-workout flavor are limited, meaning it is not around for good, so be sure to get in and grab it while you can.
