India is a hugely fast-growing and booming market for sports nutrition, with emerging brands genuinely putting together quality products and showing that consumers in the country are willing to pay for reliable and effective supplements. One of the well-established brands from outside of India that has a massive presence and can be found on many different shelves is MuscleTech, and it has just dropped a new product there.
MuscleTech has revealed and released a familiar type of protein powder in India, something that we see a lot of in North America and Europe, but it is indeed an industry first for that specific market. The legacy sports nutrition powerhouse has launched India’s first pure whey isolate-based protein supplement, with the Platinum Series 100% Whey Isolate, providing 25g of lean and fast-absorbing protein in each of its servings.
To make it that extra bit premium and advanced, MuscleTech has added enzymes and probiotics to its all-new Platinum 100% Whey Isolate, in India to support and improve digestion as well as gut health. The supplement is completely FSSAI (Food Safety and Standards Authority of India) compliant, and it is rolling out to specialty stores all across the country in 29 and 57 serving sizes, in Milk Chocolate and Vanilla flavors.
