Our international Brand Of The Year for 2022, Applied Nutrition, has been making moves all over the globe here in 2023, especially ramping up its US presence and expanding the selection of supplements it has to offer in that major market. Very recently, the global brand dropped a protein powder stateside, introducing ABE Whey ISO as well as an alternatively named version of its hit hydration beverage, Bodyfuel, with ABE Fuel.
That innovation and expansion continue at ABE — the US arm of Applied Nutrition — this week, with news of another completely new product that has only been unveiled today but is officially launching in three days on Friday. The supplement is ABE Creatine Monohydrate, and it is a bulk, standalone creatine, giving you a solid 60 servings, each with a typical 5g dose of creatine monohydrate to support muscle strength and performance.
Applied Nutrition is releasing its ABE Creatine Monohydrate in America in two flavors, or at least two options in a classic Blue Razz and a convenient Unflavored, which will make for easier stacking with other supplements. We’re not sure of the exact price of the standalone creatine product, although with it featuring that straightforward formula, we imagine it will be relatively low and competitive, similar to creatine monohydrates on the market.