The gaming brand CTRL got a second taste of the functional space earlier this year with the launch of the CTRL Protein Cookie, giving you 15g of protein in a soft and crumbly cookie that’s loaded with chocolate chips. The first time the brand did something edible was in the Meal On-The-Go Bar, and now it looks like we could be getting a third functional innovation, although, at the same time, it could turn out to be a flavor based on the clues.
CTRL has shared a teaser featuring three Reese’s Pieces, or at least three small candies that have the classic Reese’s colors and look exactly like its colorfully covered chocolates. To us, the teaser could be a hint at a couple of different things: potentially CTRL candies where you get a better-for-you version of Reese’s Pieces or M&M’s, which we have seen before, or a flavor of its cookie, protein bar, or meal replacement with Reese’s Pieces in it.
Any of those directions would be fun to see from the ever-expanding CTRL or promoted these days as CTRL Healthier Foods, and with Halloween right around the corner, the mystery product couldn’t be better timed. The gaming nutrition brand has also shared a date that’s six days from today of, Monday the 30th of October, suggesting that is either when the teased product or flavor is being officially unveiled or made available for purchase.