Naughty Boy has grown to become a beast of a sports nutrition brand, covering more than enough categories for it to be a one-stop shop where you can purchase an advanced stack to support performance, muscle building, weight loss, and more. It has come an incredibly long way since its debut with the balanced and reliable stimulant pre-workout Menace, and it has even managed to get into the saturated space of protein powder with a handful of competitors that are about to be joined by another.
There is Naughty Boy’s Whey Advanced Protein, featuring a blend of whey isolate and concentrate, the Winter Soldier Series plant-based offering, Vegan 100, and even an attempt at the clear protein sub-category with Clear Whey. The upcoming addition to the category from the award-winning brand is ISO-9, which relies entirely on whey isolate to provide its solid 26g of protein per serving with only 110 calories, and there will be five flavors, including classic tastes like Chocolate Brownie and Vanilla Ice Cream, Strawberry Milkshake, Mint Cookies and Cream, and a sweet-sounding Caramel Biscuit.
Naughty Boy’s ISO-9 protein powder is not on the market just yet, but it will be available sometime in the near future, similar to a few of the other many supplements it’s taken the covers off of recently like the Junior Mafia collection, Hydra-Cap, and the Cognizin-backed hydration formula Hydra-Mind. When ISO-9 does make its way to shelves, fans can look forward to seeing those five flavors across two sizes in a traditional 900g or 2lber and a more than double-sized, cost-effective option tipping the scales at 2kg.
