Abbott was the corporation behind the discontinued sports nutrition brand EAS, known extensively well for its MyoPlex meal replacement shakes. EAS was eventually picked up by the team at Hi-Tech Pharmaceuticals, and it has essentially resurrected it, putting a lot of its signature supplements back on shelves, including the powder format MyoPlex. Abbott is a beast of a company that has a mountain of other things under its umbrella, including a newly released nutrition line by the name of Protality.
Abbott’s Protality, proudly featuring the tagline “From the makers of Ensure”, has debuted with the Protality Nutrition Shake. It is a ready-to-drink protein or nutrition shake, as the title says, that features plenty of protein per bottle at 30g from milk concentrate and calcium caseinate, alongside a reasonable 6 to 7g of carbohydrates, only a gram of that sugar, 1.5 to 2g of fat, and 150 calories in a 330ml carton.
The Protality Nutrition Shake goes the extra mile and genuinely makes it a complete nutrition drink by adding a host of vitamins and minerals to the formula, along the same lines, in fact, as that original MyoPlex RTD under EAS. The product does offer a pretty interesting description on its packaging, saying it’s designed for “nutritional support during weight loss”, as it very much works as a light meal replacement, but with the macros it has, it could also be utilized as a lean on-the-go protein shake.
Abbott’s Protality Nutrition Shake is rolling out in two traditional flavors, the most common options for a protein product in Milk Chocolate and Vanilla, and they’re rolling into a couple of major retail partners for convenient and reliable ordering. Walmart is one of the places that’ll be carrying the protein RTD in packs of four at $11.98, or if you prefer to shop online, the giant Amazon already has Protality and its beverage in stock and available but in cases of a dozen not packs of four, at a similar price point of $37.41.
