About a year ago, Monster Energy introduced a new addition to its lineup, Monster Energy Zero Sugar, distinctly different from any of the brand’s other efforts, including the hugely popular Monster Ultra family. Designed to mimic the original green Monster Energy Drink’s taste without the sugar, it sports a can design nearly identical to its sugar-laden counterpart. The introduction of Original Green Monster Zero Sugar makes for a long-awaited alternative, offering consumers that signature Monster taste without the worry of the sugar.
The still relatively new Original Green Monster Energy Zero Sugar is now launching in Australia and New Zealand, extending the brand’s select range in that region. It is worth noting that while most innovations debut in the major US market, it takes a while for them to find their way into retailers around the world. It was only half a year ago that the sugarless Green Monster Energy Drink hit the UK, but again, here in the first quarter of 2024, it is rolling out to stockists in Australia and New Zealand, expanding its specific set of energy drinks.
