Mutant is one of the premier sponsors at this year’s highly-anticipated Arnold Sports Festival, presented by KSM-66 Ashwagandha, and it is undoubtedly going to have a booth to match that level of sponsorship right at the heart of the Greater Columbus Convention Center. This is something the legacy brand has done for a few years, although for 2024, there is a greater reason, as Mutant is bringing something absolutely giant to the annual health and fitness event, and we sat down with its owner to talk all about it.
You can catch our interview with Jim McMahon from Mutant on YouTube, where we spend a little less than an hour talking about all of the action and excitement the maker of Mutant Mass has lined up for the Arnold Expo. Firstly, the brand is bringing a whole new look to the show, and while it is going to be a drastic shift from what Mutant currently looks like on shelves all throughout the world, it is very fitting, maintains its original feel, reflects its long-running purpose, and will immediately catch your attention.
Jim McMahon and Mutant’s promising transformation is going to be something you want to keep an eye out for, and it is indeed making its complete unveiling and introduction at the Arnold Sports Festival. There are going to be some changes formula-wise to some of the brand’s supplements, including its amino cocktail gEAAr, but not so much to any of its long-standing signature competitors like the calorie-loaded Mutant Mass. The brand is bringing some exciting innovations to the Arnold Expo as well, with very little information shared on what we’re in for, but they are alluded to in our latest podcast interview.
