Inspired Nutraceuticals and V1 Nutra have a monumental announcement this week that’ll come to fruition this coming July, as the two sports nutrition brands are going to be making their way into the major supplement store, The Vitamin Shoppe. Inspired has been around for many years and has done extremely well in brick-and-mortar retailers as well as online, while V1 Nutra, from supplement influencer Konlan James, is significantly newer but is joining Inspired for the Vitamin Shoppe debut.
While these are two separate supplement companies, the reason this is a joint partnership is because, about a year ago, Inspired Nutraceuticals brought Konlan James on as its vice president of digital growth, and alongside that, Inspired was handed the retail distribution rights for V1 Nutra. The two brands have indeed been working tightly together, and their upcoming launch at The Vitamin Shoppe and its mountain of locations is a great example of that, although there is even more excitement to this.
The collaborative rollout of sorts is going to involve many of the star supplements from both brands, including Inspired Nutraceuticals’ premium ISO-PF protein powder and V1 Nutra’s well-rounded pre-workout V1X. The former is going to have a couple of flavors to choose from, one of them being the all-new and Konlan James’ own cereal-themed creation, and for V1X there will be three in Jawz Breaker, Mango Peach, and Strawberry Margarita.
The surprises don’t end there, as Inspired Nutraceuticals and V1 Nutra are also teasing a mysterious inter-brand product collaboration, coming in bulk liquid format, which could be a fat-burning carnitine, something similar to Inspired’s highly effective FSU Serum or even a completely new innovation. There is definitely plenty to be excited about for fans of Inspired Nutraceuticals and V1 Nutra, and again, it’s all kicking off in a couple of months, somewhere in July, exclusively through The Vitamin Shoppe.
