Almost ten years ago, Aaron Singerman brought the two-time Brand Of The Year Redcon1 to market, which still stands as one of the most comprehensive debuts in the history of the industry, launching with well over ten different products. Singerman took the company into more places and markets than anyone could have imagined, growing it into one of the youngest giants out there that comes in protein bars, energy drinks, and, of course, supplements.
After all of the successes, milestones, and ceilings Redcon1 has broken through, Aaron Singerman, the founder, is closing that chapter and moving on to something quite different. Singerman has announced he is stepping down as the leader, the CEO, remaining a major owner of the massive supplement company, and introducing Outwork Industries.
Outwork Industries is a newly launched operating studio focused on creating, running, and publicly documenting consumer brands and platforms from the ground up. Rather than investing in outside companies, it develops concepts internally, handling everything from branding and product development to day-to-day operations. The venture has already assembled a small portfolio of concepts, including payments and telehealth operations.
With what Outwork Industries does, at its core, we could still see Aaron Singerman back in the world of health and nutrition from a different direction. For now, though, he has turned his attention and effort to the new venture, which we imagine will be a great success after taking Redcon1 from just a name and logo to the behemoth it has become.
