The sequel to Disney and Pixar’s successful family film Inside Out is rolling into theaters in about six weeks in the middle of June. Inside Out 2 focuses on a similar sort of coming-of-age storyline with new characters and emotions involved, alongside all of the originals, including Joy, the joyful, happy emotion. The film has actually partnered with the functional specialist No Sugar Co in the lead-up to Inside Out 2 hitting cinemas to spread some joy.
The connection of spreading joy doesn’t just come from the key character in Inside Out 2; it also links back around to No Sugar Co’s still relatively new and growing sports drink Renew, under its beverage company Joyburst. The partnership between the company and film is going to see No Sugar Co and Joyburst perform various acts of kindness across North America, all focused on the goal of bringing joy and happiness, and making people smile.
No Sugar Co and its Joyburst beverage line are directing fans to follow the latter’s social media channels to hear about some of the activations it is going to be putting on as a part of its Inside Out 2 collaboration. They’ll be happening all the way up to the launch of the family movie, so May until the middle of June, and again, across North America.
