The Italian dominator, Tsunami Nutrition, has hit all sorts of categories throughout the sports nutrition industry as well as the functional food realm. Despite the size of its catalog, the brand isn’t stopping, with new products coming to market for various areas of the business almost every week. Its next big innovation isn’t something completely outside of its reach; in fact, it has already dabbled in the areas of hydration and nootropics.
uBrayn is the latest product coming from Tsunami Nutrition in Italy, and while the sports nutrition company is responsible for it, the branding puts it all on its own. uBrayn has its own look and feel with a sleek silver or grey base design, orange and flavor-matching accents, and a very modern approach to text and details. Details on the spin-off brand and its debut items are a bit hard to find, but we have a brief rundown on the line.
Tsunami Nutrition’s uBrayn is going to be a very unique and premium brand, nowhere near as comprehensive as its core catalog of supplements, although still within the world of sports nutrition. To start, the line will consist of three innovations, a sports drink exclusively featuring electrolytes, then another beverage packed full of vitamins, hydration-supporting electrolytes, and recovery-driving BCAAs. The the third and final innovation is a promising nootropic, proudly describing itself as “limitless potential”.
You almost never see European brands going head first into the nootropic market, as there isn’t a lot of room to get complex with their heavier set of rules and regulations. Tsunami Nutrition, however, seems to be doing precisely that in its uBrayn nootropic, and we’re excited to see how this turns out. The official launch for the brand is happening soon and with Tsunami behind, it’ll immediately have a strong reach in Italy and Europe.
