Prime X is the newest flavor innovation launching next week from the billion-dollar beverage brand Prime and its signature sports drink, Prime Hydration Drink. It is going to be an incredibly involved launch, with two special editions, one pink and one blue, but that is just the beginning. The brand wants fans to buy and scan bottles to find 12 specific map pieces that combine together to create some sort of treasure map and can help you crack the code to discover where X marks the spot and potentially win $1,000,000.
There is going to be a worldwide launch for Prime X, as Prime is rolling it out in all of the major markets it has a presence including the US, Canada, the UK, and down under in Australia. We’re not sure how it’s all going to work together for people globally to hunt down and be in with a chance at that same $1,000,000 grand prize, but more information is coming. The whole thing is kicking off at precisely midday Eastern Time, this coming Wednesday, and you can join in on the countdown over at primex.drinkprime.com.
That official website appears to be where everything is going to be shared regarding the Prime X activation and everything else involved, like the special edition bottles and how fans will be able to submit their maps and details. Again, it is most definitely going to be Prime’s most intricate and involved flavor launch to date, and it should make for an entertaining experience for fans as it goes well beyond the drink itself.
