While you may not have heard of Arla Foods from a consumer point of view, you will have likely seen some of its work. Arla is the fifth-largest dairy company in the world that produces almost all of its own milk, and from that, it has a thriving protein powder business supplying the market with high-quality whey concentrate, isolate, and hydrolysates. Interestingly, the giant also manufactures finished products, including ready-to-drink protein shakes, an area of its company that it is fittingly about to expand.
Arla Foods has made a significant investment of DKK 200 million (29,338,800 USD) in its Esbjerg Dairy Center in Denmark, aiming to bolster the production capabilities of its thriving milk-based beverage segment. The funds will be utilized for facility expansion, incorporating new processing equipment, and conducting necessary maintenance. The company’s strategic focus on popular brands like Starbucks and Cocio is a great answer to the obviously growing demand for protein-based beverages in Europe.
There aren’t a huge amount of ready-to-drink protein products here in the US or even in other major markets like India and Australia, but in Europe, health enthusiasts are spoiled for choice. Shelves are stacked with protein-packed beverages from well-known names like Grenade, Barebells, yFood, UFIT, Optimum, Nutramino, and more. Again, due to that intense level of competition, it makes sense for Arla Foods to make the move it has and be in a stronger position to support the growth of the category.
