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Protein shake maker Nurri expands into the coffee creamer market

Nurri Protein Creamer

Protein shake brand Nurri is, or was, known for just one core product in the Nurri Protein Milk Shake, packed with 30g of quality protein from ultra-filtered milk, and best of all, it comes alongside a delicious, milkshake-like taste and texture. It’s a quick and convenient ready-to-drink innovation, all squeezed into a 325ml can, and it has several tasty flavors like Chocolate, Vanilla, Strawberry, and Mocha, which comes with the caffeine of a cup of coffee.

Nurri is expanding its catalog for the first time with another protein-type liquid, Nurri Protein Creamer. While the original Protein Milk Shake is designed to drink and go, Protein Creamer is a large 24oz bottle to be used as a creamer for your coffee, with 47 standard servings. The innovation is also made from ultra-filtered milk and has 5g of protein in a serving of four tablespoons, 4g of carbohydrates, just 1g of that sugar, 6g of fat, and 80 calories.

It’s not as lean as Protein Milk Shake, but the Nurri Protein Creamer is definitely an interesting expansion and not a common move after launching a ready-to-drink protein. The popular brand is making its protein-focused coffee creamer available first through the big box retailer, Walmart. It has three flavors to choose from, including a classic and straightforward Sweet Cream, a rich Chocolate, and a dessert-like Salted Caramel at $5.62 a bottle.

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