Hype closed out last year with confirmation that it would eventually get into the world of supplements, putting together a selection of health and nutrition products to go alongside its family of energizing beverages. Full details on that collection have come in, and it is extensive, with coverage of many of the major sports nutrition categories, including protein powder, mass gainer, pre-workout, standalone like creatine and glutamine, aminos, and more.
The supplement side of the brand is called Hype Nutrition, and it consists of three protein-based products in the blend-style Whey Protein, the premium whey isolate-powered Isolate, and Mass Gainer packing 58g of protein and a lean gainer-level 440 to 450 calories. Next up are a few other self-explanatory items in the bulk unflavored powders Creatine and Glutamine, and the somewhat complex and flavored amino, BCAA + Glutamine.
The most complex entry into sports nutrition from Hype is the pre-workout simply named Pre-Workout Xtreme, and it brings together a variety of common components for competitors in the saturated category. It has a blend of arginine and citrulline for pumps, taurine, beta-alanine for performance, and for a nice hit of energy from a moderate 200mg of caffeine.
While the majority of Hype Nutrition is bulk powder supplements, like those mentioned above, there are a couple that stick to the brand’s more familiar world of convenience. Also on the way in the expansion from the up-and-coming company is a carbonated pre-workout beverage with a similar formula as Pre-Workout Xtreme, and something edible in the Hype Protein Bar, packing 18g of protein, 20g of carbohydrates, a light 2g of sugar, and 220 calories.
If you’ve yet to see Hype’s catalog of canned and carbonated beverages, it is impressively extensive, with a wide range of tastes and approaches. Hype Nutrition is very much the same in the sense that it doesn’t just reach into a single category like pre-workout or protein powder. The growing health and nutrition brand has included enough items in its supplement debut to be a one-stop shop, especially with its lean, cost-effective, and gainer-style protein products.
