When sports nutrition and functional food companies share statistics and detailed information about sales and whatnot, it’s almost always in favor of their brand and success, and to be fair, why else would they share it? Warrior did precisely that a few months ago, sharing a list of the top ten protein bars based on their average unit sales per week in grocery, and impressively, of that ten, seven sports belonged to Warrior with its flavorful Warrior Crunch Protein Bar and the Warrior Raw Protein Bar.
Warrior has posted another detailed bit of information, showing off its success in the functional food space once again, this time highlighting how dominant it is when it comes to driving and pushing for growth within the protein bar market. From a 5% share of total market sales, Warrior is responsible for 38% of the growth of the category, which, as the brand itself points out, is far more than its fair share, seven times, meaning it is still well and truly growing and bringing in a lot of consumers.
The Warrior Crunch Protein Bar has been on the market for some time and continues to grow year after year, and what’s most impressive about its recent statistic is that it’s in a region where the quality and competitiveness of functional foods are extraordinarily high. There are some big names and strong players in the UK market and Warrior is more than holding its own; as you can see, taking responsibility for the majority of the growth.
