Mrs. Taste is another South American health and nutrition company similar to Dr. Peanut, which has turned the traditional alfajor treat into a protein snack. We’ve seen plenty of different formats in the world of functional food but have always enjoyed it when brands have put protein into a type of food or shape of snack that’s specific to a region or culture. That is what Mrs. Taste has done in Cookie’wich, a high protein alfajor, mimicking the delicious build of the snack but with a lot more protein.
Cookie’wich from Mrs. Taste in Brazil — distributed in other countries around the globe, including here in the US — features that classic alfajor build of two crumbly cookie or biscuit layers, a flavorful gooey filling, and all covered in rich chocolate. There are four flavors of Cookie’wich, each of them offering a different type of dessert-style experience in a smooth Peanut Butter, sweet-tasting Strawberry, Cookies and Cream, and, of course, the true traditional, a rich and decadent Chocolate.
Mrs. Taste has squeezed a moderate 10g of protein into each of its protein alfajors or Cookie’wiches, with no added sugar, and reasonable but above average numbers everywhere else, as the product does weigh 50g a piece, leaving plenty of room beyond the protein. The Cookie’wich is currently making its way out into the market, and it’s a great expansion for the company that specializes and is mostly known for its sugarless, low-calorie condiments and their mountain of options to choose from.
