The supplement company BEAM has always had a great meaning behind its name, mentioning several times it connects back around to “Be Amazing”. It’s a great message and motto to go by, although moving forward, the premium brand is looking to make that a whole lot more obvious. The team at BEAM has put together a fresh new look and feel for its various products, and in amongst that rebrand is a change in name or really an extension, as BEAM is now officially known as Be Amazing.
BEAM no longer shortens its title or hides behind the abbreviation; it has been rebranded to Be Amazing, wearing that original meaning on its sleeve. The development is a rebrand, as mentioned, involving a change in name and overall appearance, where Be Amazing has jumped over to a more uniform, less color-heavy design. The team has shown off the new look on its plant-based protein powder, Vegan Protein, its pre-workout Pure Pump, and its creatine-based muscle builder, Clean Creatine.
BEAM has been around for some time, originally hitting the market back at the beginning of 2020 with four supplements: two protein powders, a pre-workout, and a collagen. The newly named brand has come a long way since then, jumping into all sorts of categories, and many, if not all of them will be making the trip to the new look. It’s a great move by Be Amazing, reassuring fans it continues to invest, evolve, and grow, and you can already see a lot of the changes firsthand on its website.
