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ESN gives its new Basic Whey protein powder a ridiculously tough price point to top

Esn Basic Whey

Being a type of supplement you use every day, sometimes multiple servings multiple times a day, value plays a big role in buying protein powder. There are typically few differences between the low and high-end products in the category as well, so something that is more cost-effective can have an upper hand on the competition. ESN in Germany has plenty of proteins available with the likes of ISO Whey, ISOClear, Designer Vegan Protein, and its core entry in the space, the delicious Designer Whey Protein.

ESN has Designer Whey Protein at a pretty cost-competitive price as it is, giving you a 908g tub, which is about 2lbs, at €35.90 (38.90 USD), and a two-kilogram bag or 4.4lber at €69.90 (75.75 USD). The supplement is powered by a blend of whey concentrate and isolate, and starting tomorrow, it will no longer be the brand’s strongest-value protein powder. ESN is coming out with Basic Whey, a much more straightforward protein supplement featuring only whey concentrate for the best price possible.

ESN’s upcoming Basic Whey relies entirely on whey concentrate, where you get 21 to 23g of protein to around 2g of carbohydrates, 2.4g of fat, no added sugar, and 127 to 130 calories. The servings can be scaled to suit your needs, and the flavors are on the lighter side, with options including chocolate, vanilla, and neutral. As for the price, Basic Whey will be excluded from sales, but that’s because it’ll always have a ridiculously cost-effective and permanent price tag of €24.90 (26.98 USD) for a 1kg bag and €47.90 (51.90 USD) for a massive 2kg, which is value you will have a hard time finding elsewhere.

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